15Five

15Five came to Division of Labor as the market for employee engagement software was heating up. Our job: get 15Five into the consideration set for any company in the market. So we launched a social, digital, and outdoor campaign to welcome businesses to the new HR.

For more on the launch process and how the team at 15Five made it happen seamlessly, please click here.

If you’re interested in B2B, check out our latest 15Five campaign here . You might also like our work for Dropbox and Pagerduty.

Welcome to the new HR

15Five’s launch video introduces human resource directors to the new HR.

Billboards in San Francisco build awareness.

If you’re in HR and you’re on LinkedIn, you’ve seen these.

Outdoor boards in San Francisco drove awareness and site visits.

15Five founder David Hassell.

Truth in outdoor.

The job description for HR people is changing.

A series of digital videos run on LinkedIn targeting HR managers.

15Five helps companies better engage employees to increase retention rates.

Outdoor for 15Five on the streets of San Francisco.

Everything leads to a custom landing page for more information and retargeting.

And, of course, an explainer video details what 15Five is, does and how it can help HR leaders evolve their companies.