A small ad agency in San Francisco is hired by a large hockey team in San Jose. Our Sharks for Life campaign for the San Jose Sharks won an Emmy in 2017.
We're an independent advertising agency founded in 2010. We've been honored with Ad Age's Small Agency of the Year Award twice in four years and we're based just over the Golden Gate Bridge in Sausalito. Our office is actually located across the street from this postcard. So working with us feels like a vacation. Kind of.
As a small ad agency in San Francisco, we work with a lot of startups. Metromile is one of them. An insurance start-up that only charges people for the miles they drive. We developed a campaign around the community of young, urban dwellers who rarely drive and get around using alternative forms of transportation. We also had the pleasure of working with illustrator, Chris Delorenzo.
What happens when a small ad agency in San Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the SFMOMA collection and encourages visitors to "See them both."
Chronicle Books published our book Stop Tweeting Boring Sh*t after a poster series we made took a viral trip around the internet and caught their attention. The book takes a humorous look at how people work in today's office environment. Besides creating some guidelines for the modern office worker to follow, we also studied the behavior of 750 actual office workers around the country. And we gathered statistics to quantify such important topics as, "The most vile office smells and "The percentage of people who steal office supplies."
It's rare that a photo library as extensive as Rock Paper Photo gives access to a small ad agency in San Francisco. But when they did, we created this campaign for Live Nation. The digital poster series was part of a content package that played inside Live Nation venues across the country.
Roku hired us to increase awareness and sales during their critical holiday period. This was an important assignment for a small, San Francisco ad agency. And we targeted six of the largest cities in the country with a digital, outdoor and radio campaign (since TV networks wouldn't accept our advertising.) When the campaign was over, we had established brand awareness on-par with Apple TV and increased sales by 30%.
How does a small, San Francisco ad agency help BART increase ridership during non-commuter hours? We co-opted the term Bay Area Bart riders use all the time; Bartable. If something is Bartable, you can take BART to it. Turns out Bartable is infinitely campaign-able.
To launch CamelBak's line of insulated bottles, we created a simple, visual demonstration of the product benefit.
Sometimes you can get a better sense of an agency by looking at a lot of their work together in one place. Hopefully, you see that we don't have one particular style or tone of voice. We try to figure out your style and tone of voice and create work that's right for you.
What happens when a small ad agency in San Francisco partners up with a big ad agency in Detroit? Well, good things happen. Division of Labor worked with Global Team Blue to create this series of spots that, if you watched any sports at all last year, you've probably seen. Sorry for the over playing. We didn't buy the media.
Tim Godsall directed out of Anonymous. Toby Barlow was the Chief Creative Officer. And Gary Pascoe was the Creative Director too.
Small Ad Agency in San Francisco uses Snapchat to promote San Jose Sharks.
We've been fortunate to work with Nike on a number of projects over the years. Nike Mountain Biking with the GT Team, ACG Hiking, Women's Crossfit and Nike Snowboarding.
Klay Thompson reads the newspaper before every game. It's his pre-game ritual. So when the Bay Area News Group asked us for a campaign to increase readership with a younger demographic, we just had to tell Klay's story.
How come gas is the only product in the world that never goes on sale?
That's the premise for this Ford campaign that uses the tagline: "The only way to pay less for gas, is to pay for gas less. We created it with our partners at Team Detroit. And it was directed by Neil Tardio at 3rd St. Mining Company.
A small ad agency in San Francisco teams up with Carlos Watson and his new media venture.
Ozy is one of the digital news platforms that is seriously changing the world of journalism. This campaign delivered an incredibly low cost per click and got a whole lot of people interested in what Ozy had to say.
What better way for Sharks fans to show their loyalty than painting their houses Sharks Teal? Over 1000 people entered and we picked five lucky fans and created the official Teal Houses of Sharks Territory. The press keeps talking about it with every new house painting and each house stands as a monument to dedication: Sharks For Life indeed.
A small, San Francisco beer gets together with a small San Francisco ad agency.
Headlands doesn't think that beer should ever behave like wine. They think great craft beer should come in big, 16 ounce cans you can easily pack out when you go camping. And they think that pretentious people and beer drinking do not go hand in hand. So we gave them the tagline, "big-ass cans of really awesome beer" because that's what they make.
Clipped was a new sitcom on TBS. It took place in a Boston Barbershop. (Think Cheers, but with hair and not as funny.)
To launch the show, we aired a local, cable commercial in Boston promoting the fake sitcom barbershop, Buzzy's. We used the stars of the show and pretended everything was real. A few thousand people actually called the number and got messages from the stars.
Other job sites brag about their sheer number of job listings. This campaign encouraged people to focus on finding that one job you'll actually love.
The Detour is a TBS comedy created by Samantha Bee and Jason Jones. We were asked to build awareness and interest in the launch without using any clips from the show or any of the actors. So we did this.
As a small ad agency in San Francisco, we're kind of selective of the pitches we take on. But when Dropbox invited us to pitch to launch Dropbox for Business, we were all in.
Millions of people were already using Dropbox at home. But most didn't know that Dropbox offered a distinct business product. This campaign ran for nearly two years with a $14 million media spend and exceeded all awareness and sales goals.
We write and produce a lot of radio. This is just a small sample. But if you want more, we did 30 spots for the Sharks this year, so there's plenty.
Electric bikes and San Francisco are pretty synonymous these days. The folks at Elby Electric came to us with an amazing bike design, but no brand design. So we helped them launch everything from the ground up.
We told you there's nothing to see here. But you clicked anyway. That's so nice. You must be really curious about us. So here's a picture of a hamster riding a dog for your troubles and now please click on the "Contact" tab in the nav bar and email us so we can talk. OK? Thanks.
Esri is the largest software company you've never heard of. When the ebola crisis broke out, Esri software determined the path of the disease so resources could be deployed accurately. When there's a Starbucks exactly where you need one, it's because Esri software was used to determine the location. And when Esri wanted to let the world know what they do, they called us.
Asana was looking for a small, San Francisco ad agency to help acquire new users and to help establish what the Asana brand stands for. And as we worked together, it became clear that the best way to tell the Asana story was to tell it through the companies that use Asana software.