Division of Labor is a small ad agency in San Francisco. Our Sharks for Life campaign for the San Jose Sharks won an Emmy in 2017. But after two years of an award winning campaign, it was time for an update.
We're an independent advertising agency founded in 2010. We've been honored with Ad Age's Small Agency of the Year Award twice in four years and we're based just over the Golden Gate Bridge in Sausalito. Our office is actually located across the street from this postcard. So working with us feels like a vacation. Kind of.
The California Electric Car Coalition, Veloz, is a collection of car manufacturers from BMW, GM and Honda to PG&E, Electrify America and everyone else who wants to promote electric car use in California. Electric cars are too often seen as futuristic, niche and only for early adoptors. We changed that perception by posing electric as the one thing that all Californians can agree on. The campaign increased website traffic by 2650%. Over 53MM impressions with 21,000 click outs to manufacturer pages and a total of 5.3MM video views at a cost of .03 cents per view.
When a client rings the bell on the Nasdaq exchange, how should their marketing agency honor the occasion? We told Kelly’s brand story on the Nasdaq Tower billboard in Times Square and then across digital and social media.
Every grocery store says they’ll save you money. But Raley’s saves people money on the things they actually buy most. So we photographed Raley’s customers with what they buy most.
What happens when a small ad agency in San Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the SFMOMA collection and encourages visitors to "See them both."
NextGen America asked us to help get young people to vote in the mid-terms. The campaign targets the 10 states most in play. The messaging mixes positive reminders of this group’s power with reminders of what can be accomplished and reminders of why it’s so important. Of all the campaigns we’ve ever worked on, we hope more than anything that this one is successful.
The future of grocery is delivery. But Raley’s isn’t delivered from some big warehouse. Your order is hand-picked by a Raley’s personal shopper at your local Raley’s. So ordering from your couch is just like being at the store. Only, you don’t have to go to the store.
Opendoor will make you an offer on your house, online, in under 48 hours. Meaning a process that used to last for months, now lasts a couple days. So we wanted to remind people just how long and complicated the home sales process can be. The campaign more than doubled brand awareness and market share in just 3 months in our test market; Results that had taken 5 years to achieve in previous markets.
This is our first holiday campaign for Raley’s. It’s based on the notion that a diverse group of people call Northern California home. And no two families are alike when it comes to holiday traditions. What with the different family structures, dietary restrictions, religious beliefs, rituals, and quirks, it seems everyone does the holidays a little differently. But as different as everyone is, we all still have a lot in common.
What happens when a small ad agency in San Francisco is awarded a Staff Pick from Vimeo? Millions of views across the internet and reposts on blogs and websites around the world. And that’s just one of the assets we created to run on Live Nation’s flat screen network.
Kelly Services manages temporary work forces for Fortune 500 companies around the world. And at a time when the gig economy and project work are becoming more and more the norm, Kelly had to re-establish themselves as the category leader.
Small Ad Agency in San Francisco uses Snapchat to promote San Jose Sharks.
How come gas is the only product in the world that never goes on sale?
That's the premise for this Ford campaign that uses the tagline: "The only way to pay less for gas, is to pay for gas less. We created it with our partners at Team Detroit. And it was directed by Neil Tardio at 3rd St. Mining Company.
We've been fortunate to work with Nike on a number of projects over the years. Nike Mountain Biking with the GT Team, ACG Hiking, Women's Crossfit and Nike Snowboarding.
A small, San Francisco beer gets together with a small San Francisco ad agency.
Headlands doesn't think that beer should ever behave like wine. They think great craft beer should come in big, 16 ounce cans you can easily pack out when you go camping. And they think that pretentious people and beer drinking do not go hand in hand. So we gave them the tagline, "big-ass cans of really awesome beer" because that's what they make.
As a small ad agency in San Francisco, we work with a lot of startups. Metromile is one of them. An insurance start-up that only charges people for the miles they drive. We developed a campaign around the community of young, urban dwellers who rarely drive and get around using alternative forms of transportation. We also had the pleasure of working with illustrator, Chris Delorenzo.
Klay Thompson reads the newspaper before every game. It's his pre-game ritual. So when the Bay Area News Group asked us for a campaign to increase readership with a younger demographic, we just had to tell Klay's story.
When the San Jose Sharks reach the NHL Stanley Cup playoffs, they enter Playoff Mode. We created a marketing campaign for the Sharks to help get the entire community into Playoff Mode. 23 unique neon designs were created, one for each player, along with a free tattoo giveaway that generated hundreds of thousands of dollars in earned media. ABC News, NBC Sports, KRON4 News, San Jose Mercury News, Yahoo Sports, . SFGate, KSBW News, KFOX Radio, 105.3 Radio
How does a small, San Francisco ad agency help BART increase ridership during non-commuter hours? We co-opted the term Bay Area Bart riders use all the time; Bartable. If something is Bartable, you can take BART to it. Turns out Bartable is infinitely campaign-able.
What happens when a small ad agency in San Francisco partners up with a big ad agency in Detroit? Well, good things happen. Division of Labor worked with Global Team Blue to create this series of spots that, if you watched any sports at all last year, you've probably seen. Sorry for the over playing. We didn't buy the media.
Tim Godsall directed out of Anonymous. Toby Barlow was the Chief Creative Officer. And Gary Pascoe was the Creative Director too.
Roku hired us to increase awareness and sales during their critical holiday period. This was an important assignment for a small, San Francisco ad agency. And we targeted six of the largest cities in the country with a digital, outdoor and radio campaign (since TV networks wouldn't accept our advertising.) When the campaign was over, we had established brand awareness on-par with Apple TV and increased sales by 30%.
To launch CamelBak's line of insulated bottles, we created a simple, visual demonstration of the product benefit.
Chronicle Books published our book Stop Tweeting Boring Sh*t after a poster series we made took a viral trip around the internet and caught their attention. The book takes a humorous look at how people work in today's office environment. Besides creating some guidelines for the modern office worker to follow, we also studied the behavior of 750 actual office workers around the country. And we gathered statistics to quantify such important topics as, "The most vile office smells and "The percentage of people who steal office supplies."
Sometimes you can get a better sense of an agency by looking at a lot of their work together in one place. Hopefully, you see that we don't have one particular style or tone of voice. We try to figure out your style and tone of voice and create work that's right for you.
A small ad agency in San Francisco teams up with Carlos Watson and his new media venture.
Ozy is one of the digital news platforms that is seriously changing the world of journalism. This campaign delivered an incredibly low cost per click and got a whole lot of people interested in what Ozy had to say.
For The Melt, we created in-store signage and social assets focused on menu items, upgrades and menu add-ons within the signature brand style. Deconstructed burgers helped the brand stand out while showing how each burger was different.
Clipped was a new sitcom on TBS. It took place in a Boston Barbershop. (Think Cheers, but with hair and not as funny.)
To launch the show, we aired a local, cable commercial in Boston promoting the fake sitcom barbershop, Buzzy's. We used the stars of the show and pretended everything was real. A few thousand people actually called the number and got messages from the stars.
Other job sites brag about their sheer number of job listings. This campaign encouraged people to focus on finding that one job you'll actually love.
The Detour is a TBS comedy created by Samantha Bee and Jason Jones. We were asked to build awareness and interest in the launch without using any clips from the show or any of the actors. So we did this.
80% of people who do a Groupon want to do another. That’s the fact we were given. This is how we told the world about Groupon and a new way to promote your business.
A small ad agency in San Francisco is hired by a large hockey team in San Jose. Our Sharks for Life campaign for the San Jose Sharks won an Emmy in 2017.
As a small ad agency in San Francisco, we're kind of selective of the pitches we take on. But when Dropbox invited us to pitch to launch Dropbox for Business, we were all in.
Millions of people were already using Dropbox at home. But most didn't know that Dropbox offered a distinct business product. This campaign ran for nearly two years with a $14 million media spend and exceeded all awareness and sales goals.
What better way for Sharks fans to show their loyalty than painting their houses Sharks Teal? Over 1000 people entered and we picked five lucky fans and created the official Teal Houses of Sharks Territory. The press keeps talking about it with every new house painting and each house stands as a monument to dedication: Sharks For Life indeed.
We write and produce a lot of radio. This is just a small sample. But if you want more, we did 30 spots for the Sharks this year, so there's plenty.
In California, everyone eats differently. People’s diets, tastes, health restrictions and lifestyles change all the time. Raley’s is a family owned grocery store with about 130 locations. And they make it their business to cater to every taste, diet and lifestyle out there.
Electric bikes and San Francisco are pretty synonymous these days. The folks at Elby Electric came to us with an amazing bike design, but no brand design. So we helped them launch everything from the ground up.
We told you there's nothing to see here. But you clicked anyway. That's so nice. You must be really curious about us. So here's a picture of a hamster riding a dog for your troubles and now please click on the "Contact" tab in the nav bar and email us so we can talk. OK? Thanks.
Esri is the largest software company you've never heard of. When the ebola crisis broke out, Esri software determined the path of the disease so resources could be deployed accurately. When there's a Starbucks exactly where you need one, it's because Esri software was used to determine the location. And when Esri wanted to let the world know what they do, they called us.
Asana was looking for a small, San Francisco ad agency to help acquire new users and to help establish what the Asana brand stands for. And as we worked together, it became clear that the best way to tell the Asana story was to tell it through the companies that use Asana software.
Some work from back in the day.
A Landmark Every Mile was the idea for the LA Marathon and we shot different commercials about different landmarks along the race route. The campaign took the marathon from 60% full to sold out.
The company is gone, but the commercial lives on. Shot by cinematographer, Vilmos Zsigmond and directed by Tom Routson. And the actor Todd Sandler makes the whole spot.
For small companies that want to test a medium and message before jumping into a larger, integrated campaign, we offer our Outdoor Test Package.
We develop a strategic plan along with multiple outdoor campaigns all for a set, introductory price of between $4500 and $8500 depending on the media plan. We can present concepts in about a week and we can plan and buy outdoor in any city in the country or work with an existing media plan.
Production costs depend on the campaign idea, number of executions and media location. Additional media and executions can be added for standard agency rates.
For more information about the Outdoor Test Package, click here.
2Girl Coffee was created by two girls named Tera and Anja. So we designed the brand around women we love in support of women everywhere. Each coffee was a girl’s name with the description being more human than coffee.