A Few Things We’re Pretty Good At.
Series B Startups
We specialize in working with Startups who have obtained Series B funding from outside investors. If this is you, congratulations! It’s an incredible achievement proving that what you’re building is real and poised for success.
This level of company is well established and has a proven product or service and proof of success in the market. Series B funding is often used to expand the role of marketing, build brand and product awareness, drive the sales funnel from the top down and expand into new markets.
Division of Labor has worked with a large number of Series B Startups including Dropbox, Roku, Stytch, Statsig, Metromile, 15Five, Hirect and others in both the consumer and B2B space.
Series B(2B)
Many Series B Startups are B2B companies. The target market often holds a specific role within certain kinds of companies. However, B2B projects must be treated with the same level of creativity and human insight as any project. The media lens is different and the content we create is more pointed, but the goal is always to find the little kernel of truth that triggers an emotion is someone.
Healthcare
Our focus on Series B Startups has attracted several healthcare clients. We’ve carved out a specialized niche as a boutique creative agency working with healthcare companies, like El Camino Health, UCSF, Michigan Healthcare Professionals and Lively HSA. But we’re not a traditional healthcare advertising agency and we don’t want to be one. We don’t believe any advertising should fit within category conventions. The goal is always to stand out and differentiate.
FAQs
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The startups Division of Labor tends to work with have received at least Series B funding. That is often the point where money can be allocated to marketing and advertising to make big, bold moves. Investors at that point want brand growth, increased awareness, movement into new markets, big awareness plays to drive conversions etc. Certainly startups that have received Series B, C, D and beyond levels of funding are at that point. And we will talk to any startup and any company that likes our work and thinks we may be able to help them.
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No. Division of Labor has slowly evolved into an ad agency that specializes in working with startups. Many of our past clients are not startups. And many of our current clients are not startups, but they tend to act like startups. By that, we mean clients that gravitate to Division of Labor are scrappy, nimble, and like to move fast and break stuff. Our clients break rules and disrupt categories and they want advertising that does that, as well. No matter what business they're in.
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Many startup founders are heavily involved in the advertising campaigns. We've found the most successful campaigns are actually the ones where the founders are most involved. Their gut insights, back stories, fearlessness and candor are things that seem to consistently help to create insightful and successful ad campaigns.