Division of Labor Case Studies
We work with a ton of startups who have received Series A or Series B funding. This is often the time a brand needs to begin building brand awareness on a mass scale. Division of Labor works closely with startups and collaborates with startup founders to develop an insightful brand strategy, brand voice and launch campaign to drive site traffic and increase conversions with campaigns that are unignorable. Below are a few recent case studies that highlight the results of our campaigns.
STYTCH CASE STUDY
Problem:
Stytch a Series B authentication startup and one of the early innovators in passwordless login technology. But the category is exploding, Stytch brand awareness was low and we needed to position Stytch as the leader they are.
Strategy:
The universal truth is that everyone hates passwords. So we connected emotionally with the entire city of San Francisco, knowing developers would be part of the buzz.
Campaign:
Division of Labor’s advertising campaign for Stytch made “passwordless” login feel meaningful and human. Through distinctive outdoor, digital, and content campaigns, we repositioned Stytch from a tech tool into a brand people care about. This campaign generated a ton of awareness, press, and growth.
Results:
> 83% increase in web traffic in first week
> Organic search traffic increased 170%
> Paid search impressions increased 181%
> 257% increase in clicks first week alone
Stytch was acquired by Twilio in 2025 after two large brand-building campaigns by Division of Labor. At the time, Stytch was value at around $1 billion dollars. We have no acquisition details and don’t mean to pat ourselves on the back, but strong brand awareness can’t help but increase interest from investors.
“During the campaign, we saw a more than 25% uplift in branded search traffic and an over 70% increase in branded search clicks globally (social media is powerful!). We also sustained a 10% to 15% uplift after the billboards came down.”
