BORN IN BASECAMP
Royal Robbn relaunch video brought “Born in Basecamp” to life and sold in the new positioning.
Born In / Worn In messages sit at the top of the new brand communication plan.
“Royal Robbins was one of the best climbers who ever lived. The company he and his wife Liz started was conceived on top of Half Dome and born in Basecamp in Yosemite Valley in 1968.
The clothes Royal Robbins makes today are still found in basecamps all around the world. Because every great adventure starts and ends in a basecamp somewhere.
Royal Robbins clothes. Conceived on Half Dome. Born in Basecamp.”
The words above were written last year after our old friend and past Nike client Erik Burbank reached out and asked if we’d help him relaunch this storied brand.
“Born in Basecamp” is the result of our work together.
You may also like the work we did for Nike. Please view it here.
Royal Robbn relaunch video brought “Born in Basecamp” to life and sold in the new positioning.
Born In / Worn In messages sit at the top of the new brand communication plan.
