:15 second teaser videos on digital media pushed people to the landing page and longer form content, below.
Long-form case study videos helped viewers understand how Dropbox was being used by businesses around the world.
As a small ad agency in San Francisco, we're kind of selective of the pitches we take on. But when Dropbox invited us to pitch to launch Dropbox for Business, we were all in.
Millions of people were already using Dropbox at home. But most didn't know that Dropbox offered a distinct business product. This campaign ran for nearly two years with a $14 million media spend and exceeded all awareness and sales goals.
:15 second teaser videos on digital media pushed people to the landing page and longer form content, below.
Long-form case study videos helped viewers understand how Dropbox was being used by businesses around the world.