#GoPasswordless

The universal hatred of passwords is the campaign theme for Stytch’s inaugural advertising campaign. The San Francisco startup came to Division of Labor for help telling the world what we all already know; passwords suck. And Stytch is going to help the internet Go Passwordless.

Read what Stytch co-founder Reed McGinley-Stempel thinks about the campaign HERE

Read what we think here and in the SFEgotist here. And see the Latest Stytch Campaign HERE

Forget Forgetting Passwords.

It’s time to kill the password. Stytch has created a simple way for developers to add passwordless login into any application, website or anything else that normally has a password.

Ya, it does.

Bus shelters covered in Post-It Notes.

Over 1000 hand-written Post-Its cover each of these custom-made pieces of art hanging at bus stops around San Francisco.

What the hell does that say? Pull up behind buses and you’re greeted with a little puzzle to decipher before the light changes. Just another reason to Go Passwordless.

Stytch buses spreading the gospel on the streets of San Francisco. Seriously? Who names their dog Snowball?

Take advantage of media opportunities. These double boards were a great way to keep the Go Passwordless message fresh.

Great advertising campaign by startup - Division of Labor

Passwords and profanity go hand-in-hand. A passwordless internet is much more child-friendly place.

Stytch is creating the passwordless internet. Don’t you just H8 long passwords?

STYTCH 2.0

Below is just one of the billboards for our latest Stytch campaign. Check out the whole thing HERE.

What the 🤔🤔🤔🤔

  • Division of labor is a top ad agency in San Francisco because we specialize in working with startups like Stytch. Startups who have obtained Series B funding or higher hire Division of Labor to build awareness, drive website traffic and increase conversions. And that’s exactly what this campaign did.

  • People universally hate passwords. Trying to remember each individual password for each website and application we access can be infuriating. Stytch has created passwordless technology that developers can build into the authentication portion of their sites, apps and products. And even though the target market for Stytch is a narrow, B2B audience, the awareness we generated proved incredibly valuable to Stytch. Their sales team specifically sited the campaign as a driver of many high profile conversions. And founder Reed McGinley wrote a pointed article on the value of brand awareness HERE.

  • This Stytch outdoor campaign has proven to be incredibly successful for Stytch at building brand awareness, driving website traffic and increasing conversions. CEOs reached out to the company founder saying they had seen the campaign and wanted to talk. Website traffic shot up:

    > 83% increase in web traffic in first week 

    > Organic search traffic increased 170%

    > Paid search impressions increased 181%

    > 257% increase in clicks first week alone