Vonage advertising campaign for unified communications and APIs.
The Challenge:
People still think of Vonage as an internet phone company when they really specialize in unified communications, contact centers and communications APIs. So we had to communicate that in a way any business could understand.
The strategy:
Vonage Does that. We created a structure that could be repeated in funny, simple demonstrations of whore and how Vonage technology works in everyday life.
The creative platform:
We created ten, ten-second videos each demonstrating a simple way Vonage is used.
Results:
The campaign drove broad international awareness of Vonage’s unified communications and API products. Product inquiries increased, sales grew and the brand had a hook to hang their hat on.
About Division of Labor:
Division of Labor is a San Francisco advertising agency specializing in brand and launch campaigns for Series A–C tech startups.
Why It Worked:
The campaign speaks in a simple, human way that connects honestly and emotionally with the viewer. Because it speaks how they speak. Technology isn’t about code and complexity, it’s about simplifying a pizza delivery or an insurance claim.
Vonage Campaign Overview:
Division of Labor worked on this Vonage project to target enterprise unified communications professionals. The campaign took Vonage from an old, dusty technology company to a brand that delivers every amazing pieve of communications technology we use everyday.
