Traditionally, people smash plates at Greek weddings or performances to show appreciation. We just wrote a blog post.
FeedSpot Says We’re One of San Francisco’s Top Marketing Blogs. Which is funny, because we’re not trying to be a marketing blog. We’re just trying to be an advertising agency that occasionally has something worth saying. And that was apparently enough for FeedSpot to name Division of Labor one of the Top 20 Marketing Blogs in San Francisco. And we’re genuinely honored to be included with so many smart people who spend their days thinking about brands, business, and creativity.
We’re not very disciplined about the blog and we certainly don’t publish three posts a week like the SEO gurus say we should. We tend to write stuff we think may be useful to a startup founder, or at least mildly entertaining.
Most of what you’ll find here comes from making the work. Winning a pitch. Losing a pitch. Or our opinion that agencies shouldn’t pitch (but that’s another topic.)
Sometimes we write about why a startup should invest in its brand before everyone else catches up.
Sometimes we talk about how to convince skeptical founders that yes, people actually do notice great advertising.
Sometimes we share the thinking behind work we’ve created for companies like Stytch, Statsig, Delve or Bogle Vineyards. Not because we think we’ve figured everything out, but because explain how we solved a problem can be helpful.
We’re also unapologetically biased toward work that gets remembered. Not optimized. Remembered. Because nobody has ever pointed at a billboard and said, “Wow, look at those engagement metrics.”
Good advertising makes you laugh. Or think. Or look twice. Or tell someone else about it.
That’s still the job. So thank you, FeedSpot, for the recognition. And if you’re visiting Division of Labor for the first time because you found us through FeedSpot, welcome.
If you’re a startup trying to stand out in a category full of companies that all sound the same, you’re in the right place.
If you’re looking for another article titled “17 AI Marketing Trends You Can’t Ignore in 2026,” you may be disappointed.
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The Small Agency Blog is produced by Division of Labor; a top San Francisco ad agency and digital marketing firm. The award-winning creative shop specializes in startups that have obtained Series B funding or higher. They also offer freelance services. Click here for a free consultation.