The biggest thing a person can do for the environment is switch to an electric car. But how do you convince people in the Bay Area, who are already pretty environmentally conscious, to make this change?

Give them credit for all the small things they do and then encourage them to step it up.

This campaign for Drive Clean Bay Area had a very small social media spend yet directly sold 1.5 electric cars every single day it ran, for a cost of around $86 per car. Those are numbers any car salesperson would love to have. So thanks to Cartelligent for partnering on the group buying side and to our clients Carleen and Lawrie for putting so much time and money into getting people to make the switch to EV.

If you like this, you might also like our work for Electric For All, Ford and Foster Care SF.