When a crisis hits, our instincts tell us to get out there and help. But in this case, we can’t do that. In fact, that does more harm than good. But we’re incredibly proud of our clients at KEEN who figured out a way to get it done. KEEN is partnering with their fans to give 100,000 pairs of shoes to the workers on the front lines and the families at home fighting through COVID-19. Please have a read of the letter that went out from them today or click here to let KEEN know who you feel could use some help during this difficult time.
Together, we can help.
In 2003, when we started KEEN, we made two promises to ourselves: 1) KEEN will reflect our personal and family values, and 2) We will be more responsible citizens of the planet, embrace other cultures and ideas, and make a positive contribution.
Today, the world is facing the COVID-19 virus, a pandemic that has advanced rapidly, shutting down global capitals and causing loss of life on nearly every continent. With large swaths of the population forced into seclusion, the economic and human costs are rising.
We understand shoes may not be a priority for some, but making shoes that help people get outside and get the job done is what we do best -- it’s the unique skill we bring to the world.
So in keeping with the original promises we made when we started this company, we have made a pledge to provide up to 100,000 pairs, about $10,000,000 in shoes, to the workers on the front lines and the families at home fighting through the crisis. Whether these shoes help a worker stay comfortable during a long shift or simply allow people to get outside to breathe in the benefits of nature while safely practicing social distancing, we feel compelled to share our strengths for the common good.
And, to do that, we’re asking for your help.
Let us know who you feel could use some help during this difficult time, and we’ll provide them with a new pair of shoes at no cost.
During times like these, we all need to share our strengths, and we believe working together we can act with kindness and make a positive impact.
Click HERE to let us know who needs shoes, and we’ll take it from there.
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