If you’re celebrating Halloween this weekend, you’ll be looking for the perfect adult bevy to go with whatever insane costume you’ve come up with. I’m personally liking the Kortney Kardashian and Travis Barker thing, but that has nothing to do with anything. What to drink? What to drink? What to drink as you gather the troops for a party or invite the parents in for a glass while trick or treating?
That’s always the question and there are a number of Halloween wines. But we’re biased here because Phantom Vineyards turned to Division of Labor to promote their Phantom Red Blend and Phantom Chardonnay. And with a name like Phantom, sure it’s gonna be popular for the holiday. But it gets between 92 and 96 points depending on the vintage so it holds its own any time of year.
Michael Myers comes back every Halloween too.
So as part of our ad campaign and point-of-sale promotion, we turned the Phantom into a movie. And since any good horror flick always has a sequel, we started with the sequel. The Phantom Returns hung not in movie theatres but in grocery and other retailers along with social and Instacart promotions for the season. For smaller brands like Phantom, in-store paired with social and digital is a cost-effective way to get the word out without breaking the bank.
It was a fun project that allowed us to create a bunch of designs before selecting the one to go out across the country.
Look for The Phantom at the store this weekend and buy a bunch of it to give out to any adult trick-or-treaters. As for your Travis Barker and Kortney Kardashian costume, some boots, tats and drumsticks and you’re good to go. Enjoy.
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