Manny Deli 1141 S Jefferson St, Chicago, IL 60607
Manny’s Deli in Chicago is an institution. For 87 years they’ve been serving Jewish deli, cafeteria-style on Chicago’s South Side. So when COVID threatened to tank their business, a simple plea on social media to their legion of loyal fans was all it took to bring back the customers. Their message on Twitter read:
“We are struggling. This isn’t a joke. Support your fav deli for dinner tonight. Thx.”
The following day the customers returned in force. The line snaked around the corner. Customers waited patiently, socially distanced and masked, to take home pastrami, corned beef, and chopped liver. (Can’t say for sure, but we imagine tongue sales were not as brisk.)
Customers wait patiently for the deli they love. Photo from Chicago Tribune.
Well, clearly DoL clients are just as loyal as Manny’s clientele. Surely they would come out in support of their favorite creative agency in San Francisco just as Chicagoans showed up for their favorite deli.
Surely there would be lines of people out the door waiting for consumer insights, ad campaigns, and digital marketing plans, just like foodie’s young and old waited to be served up heart-valve-clogging delicacies.
So we’re sending out that tweet! ATTN: DoL clients. We could use your help. Support your favorite ad agency and get the social media, digital video, and brand building campaigns you love! Thx.
We’ve even packaged up our services to-go, just like Manny’s Corned Beef Party Platter. It’s all part of our pandemic pivot. Choose fixed-rate projects, right off our menu.
Get the Social Media Special or try our Digital Campaign Classic. There are five specials to choose from. We’ll even put your picture on our wall and name a sandwich after you.
We expect the line to be virtual since our dashingly handsome governor closed down all non-essential offices again. But our Zoom waiting room is comfortable and air-conditioned (Unless you don’t have air-conditioning.)
But wait, that’s not all. Sign a scope of work of $25,000 or more and we’ll send you a Manny’s Corned Beef Kit. The package, sent direct to your home, includes:
Two pounds of Manny's signature thinly sliced, pre-cooked corned beef.
A loaf of rye bread
8 hand-made 3-oz. potato pancakes
Manny's special horseradish mustard
And, here’s the best part: Your company pays for the ad campaign, while you keep the corned beef for personal use. This is the pre-pandemic equivalent to your company paying for your plane tickets and you pocketing the frequent flyer points. So, yes, it’s a win-win.
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The Small Agency Blog is produced by Division of Labor; a top San Francisco creative agency and digital marketing firm that’s been named Small Agency of the Year twice by Ad Age. The award-winning creative agency services clients on a retainer or project basis. They also offer freelance services and fixed-rate projects for startups and smaller brands.