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      <image:title>The Small Advertising Agency Blog - San Francisco - Should Startups buy billboards? Ask a Startup founder. - Make it stand out</image:title>
      <image:caption>Division of Labor is the ad agency for startups like Statsig. This board got a ton of interaction and talk value on the socials.</image:caption>
    </image:image>
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    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/how-to-pair-a-tv-show-with-the-perfect-winenbsp</loc>
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    <lastmod>2025-02-26</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Creating Billboard Campaigns for Tech Startups - Make it stand out</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Creating Billboard Campaigns for Tech Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Creating Billboard Campaigns for Tech Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Creating Billboard Campaigns for Tech Startups - Make it stand out</image:title>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Small San Francisco Ad Agencies Founded by Goodby Silverstein Alumni - Make it stand out</image:title>
      <image:caption>Many great San Francisco ad agencies are actually spinoffs founded by former employees who worked in the hallowed halls of Goodby Silverstein and learned to hone their craft. Photo by: Goodby Silverstein and Partners.</image:caption>
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    <lastmod>2025-03-13</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - HOW TO RELAUNCH A LEGENDARY BRAND - Make it stand out</image:title>
      <image:caption>Liz and Royal on Half Dome. After Liz saw this picture, she decided they had to start a clothing company. Photo credit: Liz and Royal Robbins.</image:caption>
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    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - HOW TO RELAUNCH A LEGENDARY BRAND - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/howd-we-get-to-be-the-foster-care-ad-agency</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Agencies of Record are alive and well in advertising.</image:caption>
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      <image:caption>Great agencies focus on the craft, the details, the little insights that make work effective. Agencies of record can help brands make that craft a more consistent part of their entire communications platform. Photo by Tim Gouw. Click here</image:caption>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Statsig’s Outdoor Launch Campaign in San Francisco - Make it stand out</image:title>
      <image:caption>Division of Labor launches a new Ad Campaign for Statsig</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/72f62e84-d8a3-4f76-9095-0f4cf8415861/Statsig-Billboard-Image-1-1260x839.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Statsig’s Outdoor Launch Campaign in San Francisco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Statsig’s Outdoor Launch Campaign in San Francisco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Why your startup needs an Ad Agency - Make it stand out</image:title>
      <image:caption>Stytch’s founders and their internal team worked closely with Division of Labor Advertising to create their hugely successful first advertising campaign.</image:caption>
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  </url>
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      <image:caption>Nothing good comes from buying your own media.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/636cdcda-4ba6-4943-bba8-8f0a1ac04431/not-so-great-billboard.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Why Startups Should Not Buy Their Own Media. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Why Startups Should Not Buy Their Own Media. - Make it stand out</image:title>
      <image:caption>Division of Labor worked with Brex Media on a campaign for Stytch.</image:caption>
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      <image:caption>One of the hundreds of OOH boards we created for the tech startup Stytch.</image:caption>
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      <image:title>The Small Advertising Agency Blog - San Francisco - How to Create Word-of-Mouth Advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Brands outlive products. History has proven that a million times over. Photo by Pixabay.</image:caption>
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    <lastmod>2025-01-21</lastmod>
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      <image:caption>The idea of the B2B Award given to Division of Labor by The Manifest.</image:caption>
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    <lastmod>2023-02-02</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/0a209ed2-3d5c-480e-983b-935fb4d3e669/BigWeek-KeyArt-01SML.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Wine, Football and Advertising Promotions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Wine, Football and Advertising Promotions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Wine, Football and Advertising Promotions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1667970354430-QAPGTYH9723PVISOAQXT/200220160119-mcdonalds-candles.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Wine, Football and Advertising Promotions. - Scented candles from McDonalds.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1667970354536-UGO8V5LXSG1JQW97PS02/Chores-Light.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Wine, Football and Advertising Promotions. - The Chores Light Laundry Basket.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/beck-covers-neil-young-to-promote-brady-vs-mahomes</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/fb45453e-79b1-4260-aac3-5d732bf80360/Beck.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Beck Covers Neil Young to Promote Brady vs. Mahomes. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/we-are-not-a-healthcare-ad-agency</loc>
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    <lastmod>2024-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/ec5e1f4c-8d23-484b-bd6b-5a98c6e75139/medical-staff-in-hospital-SBI-301033106.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - We Are Not a Healthcare Ad Agency.  But We Play One On TV. - Make it stand out</image:title>
      <image:caption>We’re not a healthcare agency, we just happen to do some good healthcare advertising. Sometimes our commercials even run during Gray’s Anatomy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/8b114269-19d6-424f-9fd6-b824e13c4221/Complaining-970-x-250-sml.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - We Are Not a Healthcare Ad Agency.  But We Play One On TV. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/the-ad-agency-for-series-b-startupsnbsp</loc>
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    <lastmod>2024-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/e21713c8-7f29-4f25-a789-a631ebccbe82/Remember-DoubleOOH-1.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - The Ad Agency for Series B Startups&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Our ad campaign for Series B-funded startup Stytch took over San Francisco at the beginning of April.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1652309162339-GQTF4OOMBMIRT0ABNPMS/Roku%2BEyes%2BBillboard%2B300dpi-1.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - The Ad Agency for Series B Startups&amp;nbsp; - Outdoor for Roku</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1652309649157-0ZR70804X1LDFT9PEOXO/_DoL-Stytch-BusShelter-4-copy.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - The Ad Agency for Series B Startups&amp;nbsp; - Series B startup Stytch</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1652313923935-ALR8LB4AO2LR66FMK7XB/Screen+Shot+2022-05-11+at+5.04.39+PM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - The Ad Agency for Series B Startups&amp;nbsp; - TV launch for Opendoor</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1652309650035-JCOO4P6JZH1W0ATLIMV9/15Five-StopTreating-OOH.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - The Ad Agency for Series B Startups&amp;nbsp; - Founder of 15Five, David Hassell</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/dea06dd4-f6fe-466b-aa93-20db94ec6b3e/Lively_Trauma.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - The Ad Agency for Series B Startups&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Lively + Series B + Division of Labor</image:caption>
    </image:image>
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  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/post-it-notes-passwords-and-the-future-of-the-internet</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/888abbed-a4ab-4aa4-ad69-1151fa31a80f/DoL-Stytch-BusShelter-1-%281%29.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Post-it Notes, Passwords and the Future of the Internet. - Make it stand out</image:title>
      <image:caption>Our newest out-of-home ad campaign: More than 1,000 hand-written Post-it Notes make up each poster covering the streets of San Francisco letting people know they will soon “Never remember a password again” thanks to Stytch, secure, passwordless login technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/dac90e96-622b-4e87-a005-54e9f6c957e4/IMG_0867.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Post-it Notes, Passwords and the Future of the Internet. - Make it stand out</image:title>
      <image:caption>Hundreds of Post-it Note pads all hand-written.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/a893698f-8639-4325-b5dc-cfcac1252b1a/BusShelters-Double.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Post-it Notes, Passwords and the Future of the Internet. - Make it stand out</image:title>
      <image:caption>A billboard from Stytch, Go Passwordless campaign by Division of Labor.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/a5e1682d-c861-4f61-ac9d-d5d372607c14/BusSide-2.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Post-it Notes, Passwords and the Future of the Internet. - Make it stand out</image:title>
      <image:caption>A reminder from Stytch and Division of Labor: Your dog’s name123 is not a password.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/4eff4ee2-fbbd-4801-b764-f6d51454281a/FLess-DoubleOOH.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Post-it Notes, Passwords and the Future of the Internet. - Make it stand out</image:title>
      <image:caption>Trying to remember passwords does trigger a lot of profanity. But you can’t actually cuss on a billboard.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/the-largest-out-of-home-campaign-ever-in-san-francisco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/2023e619-b53b-48c2-9dec-3ec024a1e383/Only-Hiring-App-OOH.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - THE LARGEST OUT-OF-HOME CAMPAIGN EVER IN SAN FRANCISCO - Make it stand out</image:title>
      <image:caption>To view more campaign executions click HERE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/e8d05751-ad70-47ad-95a0-5b869658064d/_Hirect-Stanford.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - THE LARGEST OUT-OF-HOME CAMPAIGN EVER IN SAN FRANCISCO - Make it stand out</image:title>
      <image:caption>One of the first boards to go up talked directly to startup founders. See more of the campaign HERE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/ed296dae-5b60-46f3-a4f1-cee3866799a1/_Hirect-Elon.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - THE LARGEST OUT-OF-HOME CAMPAIGN EVER IN SAN FRANCISCO - Make it stand out</image:title>
      <image:caption>Another board was on a first name basis with the startup founder of all startup founders. See more HERE.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/drinking-wine-is-now-work-bogle-vineyards-division-of-labor</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/293fe85f-1556-4c92-9054-9b2d1b468e65/Bogle-shot-from-Bogle-website.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Drinking wine is now work - Bogle Vineyards + Division of Labor - Make it stand out</image:title>
      <image:caption>The classic Bogle Cabernet Sauvignon is a crowd pleaser. The Phantom Red Blend is also a winner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1634318918136-8VEV8QQ1IKCTKZNUVXD1/52745P-Bogle-nv-Red-Phantom-Color.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Drinking wine is now work - Bogle Vineyards + Division of Labor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1634266541444-LWWYPD25KIJA3MMLUAGA/HUN-OOH-hed-2020_0.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Drinking wine is now work - Bogle Vineyards + Division of Labor - Make it stand out</image:title>
      <image:caption>Hun wine campaign is an example of great advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1634266684618-NN8WAEJZM5HB6SL3ALU4/80879.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Drinking wine is now work - Bogle Vineyards + Division of Labor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1634266703903-SXDIUDB9545ZBQCOZNLC/paul-masson.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Drinking wine is now work - Bogle Vineyards + Division of Labor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/how-to-launch-a-brand-in-three-months</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1630357462721-2GI8G8NCAE58NHA91M7L/Screen+Shot+2021-08-30+at+2.01.42+PM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How to Launch a Brand in Three  Short Months - Make it stand out</image:title>
      <image:caption>Division of Labor’s new ad campaign for 15Five.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1630357982008-EN5BATWR6VKBEFA7RHRG/Screen+Shot+2021-08-30+at+2.03.21+PM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How to Launch a Brand in Three  Short Months - Make it stand out</image:title>
      <image:caption>Out of home advertising from Division of Labor and 15Five</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1630360165393-98JJL645QXPXWEE25M01/Screen+Shot+2021-08-30+at+2.03.33+PM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How to Launch a Brand in Three  Short Months - Make it stand out</image:title>
      <image:caption>The Chief Human Resources Officer is evolving. And 15Five is leading the way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/el-camino-health-hires-division-of-labor-advertising-agency</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1622996521833-YTS7KAT3TRS3ZP34C0IW/ECH-Mental-Health.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - El Camino Health Hires Division of Labor Advertising - Make it stand out</image:title>
      <image:caption>The El Camino Health Behavioral Health Services Taube Pavilion is state-of-the-art as is the care patients receive at this award-winning medical institution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/creative-agency-meeting-interrupted-by-toddler</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Toddler interrupts Ad Agency Zoom call. Staffers Feign Interest. - Make it stand out</image:title>
      <image:caption>A creative director’s toddler interrupting the ad agency Zoom meeting.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1621396756535-II8R43V1LUJIF84WG1F9/action-figures.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Toddler interrupts Ad Agency Zoom call. Staffers Feign Interest. - Make it stand out</image:title>
      <image:caption>A few of the action figures displayed during the meeting: Aqua Man, Green Lantern, and the Waldorf-inspired Stick Man.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/how-much-does-an-ad-agency-cost</loc>
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    <priority>0.5</priority>
    <lastmod>2021-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1620743868019-G3TWQB6T9WPIY5Q9MEXY/Tags.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How Much Does it Cost to Hire an Ad Agency?</image:title>
      <image:caption>How much does it cost to hire a top San Francisco Ad Agency?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1620672797274-FZY99T1AVY1YOASPSF5Y/ssrco%2Cslim_fit_t_shirt%2Cmens%2C322e3f_696a94a5d4%2Cfront%2Csquare_product%2C600x600.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How Much Does it Cost to Hire an Ad Agency?</image:title>
      <image:caption>Ironic T-shirts are included within the hourly rates of ad agency and digital marketing firm fees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1620682228406-BTB4E28ZA8OZMFZEP656/Dollar-Shave.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How Much Does it Cost to Hire an Ad Agency?</image:title>
      <image:caption>Dollar Shave Club made their first video on their own and have since built up an amazing internal department.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1620701606064-OOHE9729Y8O3DU3P1BZL/Lake-Trout.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - How Much Does it Cost to Hire an Ad Agency?</image:title>
      <image:caption>The fish counter doesn’t work like this.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/advertising-agency-smells-like-burnt-popcorn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/6d360569-054c-49b8-9fb8-d81a293f6074/popcorn-making-SBI-300931864.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Workers Return to Office - Discover it Still Smells Like Burnt Popcorn</image:title>
      <image:caption>Burnt Popcorn Scented Perfume</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1619057136119-A6HULAXYOOLU9AMQOKXB/Litter-Box.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Workers Return to Office - Discover it Still Smells Like Burnt Popcorn</image:title>
      <image:caption>The litter box in George Callahan’s home office allegedly smells worse than the burnt microwave popcorn stench lingering inside a top San Francisco ad agency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1619057988788-R1JSYH9ODJ42JKCX28EY/Pringles-Bong.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Workers Return to Office - Discover it Still Smells Like Burnt Popcorn</image:title>
      <image:caption>A Pringle’s bong, similar to one’s made by the San Francisco ad agency’s creative staff. Note the photo is neither a staffer nor a compression bong. But you get the idea.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/campaign-helps-foster-kids-find-homes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1612803595361-L634OW8BJ47PQRD8572L/Screen%2BShot%2B2021-01-25%2Bat%2B7.17.44%2BPM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - New Ad Campaign Helps San Francisco's Foster Kids Find Local Homes</image:title>
      <image:caption>Illustrations for Foster Child Placement ad campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1612803647887-YGVL841FS7EDO4GZ0HU5/Screen%2BShot%2B2021-01-25%2Bat%2B8.18.58%2BPM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - New Ad Campaign Helps San Francisco's Foster Kids Find Local Homes</image:title>
      <image:caption>Social media images from Foster-SF advertising campaign.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/outdoor-ad-agency-of-the-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1609794899340-BO1NP3NIYCMKOVCEINIS/image-asset.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
      <image:caption>One of several billboards in an OOH ad campaign for Lively HSA.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
      <image:caption>Josh Denberg, founder and chief creative officer at Division of Labor Advertising.</image:caption>
    </image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - OOH Today Features Division of Labor Advertising as its Agency of the Day.</image:title>
      <image:caption>This holiday ad campaign was a game changer for Roku and digital streaming as a way to view TV.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/who-says-traditional-tv-advertising-is-dead</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Who Says Traditional TV Advertising is Dead</image:title>
      <image:caption>There is strong evidence that TV is still incredibly relevant as part of an overall advertising media mix.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1603428934273-OYH95OKAHPZ3HJD4MODC/Screen+Shot+2020-10-22+at+9.53.41+PM.png</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Who Says Traditional TV Advertising is Dead</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Who Says Traditional TV Advertising is Dead</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Who Says Traditional TV Advertising is Dead</image:title>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Five Tips to Perfect Your Advertising, Award Show Humblebrag</image:title>
      <image:caption>Photo Caption: Make sure your humblebrag sucks up to your co-honorees. Read on for details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1600716877790-Z3PDRRS6G6G16OZY82T8/40-0ver-40-photo.jpg</image:loc>
      <image:title>The Small Advertising Agency Blog - San Francisco - Five Tips to Perfect Your Advertising, Award Show Humblebrag</image:title>
      <image:caption>Photo Caption: Make sure your humblebrag photo is from at least 10 years ago.</image:caption>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - TEN THINGS TO KNOW ABOUT WORKING WITH AN AD AGENCY&amp;nbsp;</image:title>
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    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - How Our Ad Agency Found Joy in Getting Fired</image:title>
      <image:caption>Division of Labor is proud to have donated its Keen Footwear retainer fee to GLIDE, a leading social service organization, a social justice movement, and a spiritual community that has served those most vulnerable for more than 50 years.</image:caption>
    </image:image>
  </url>
  <url>
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    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
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    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - ADVERTISING ON TIKTOK IN A TIME OF CRISIS</image:title>
      <image:caption>“I’m just a kid and life is a nightmare…” Recreating childhood photos via TikTok.</image:caption>
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    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - ADVERTISING ON TIKTOK IN A TIME OF CRISIS</image:title>
      <image:caption>The Rubberband Wrapper and a chain reaction TikTok.</image:caption>
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  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/social-distancing-for-better-collaboration</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-06</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Social Distancing for Better Collaboration</image:title>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
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      <image:caption>Companies like GrubHub, Instacart and Costco are killing it. Others like the cruise industry will need a massive brand relaunch if they hope to be resuscitated. Division of Labor is here when you’re ready.</image:caption>
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  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/how-to-get-more-foster-families-in-san-francisco</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - How to get more foster parents in San Francisco</image:title>
      <image:caption>One of the many executions in a new campaign seeking foster families in San Francisco.</image:caption>
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      <image:title>The Small Advertising Agency Blog - San Francisco - How to get more foster parents in San Francisco</image:title>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Ad Campaign Killed Following Feedback From CEO’s Wife’s Book Club.&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Pictured above: Beth Clutterbuck’s Book Club eating chips, dip and passing judgement.</image:caption>
    </image:image>
    <image:image>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
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    <image:image>
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    <lastmod>2020-10-08</lastmod>
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  </url>
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    <lastmod>2024-10-16</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Ad Agency Hires Explainer Video Company to Explain the Idiocy of Explainer Videos.</image:title>
      <image:caption>A scene from our explainer video explaining the drawbacks of explainer videos. See full video below.</image:caption>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Cheap, Animated Cartoon used to Launch Billion Dollar Startup</image:title>
      <image:caption>Woo-Woo’s soon-to-launch explainer video looks nearly identical to every other explainer video out there. But the company notes their trademark “Boyyoyyong!” Sound effect is 37% more effective than traditional “Boyyoyyong!” sound effects.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/ad-agencies-run-out-of-things-to-call-themselves</loc>
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    <lastmod>2025-03-19</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - AD AGENCIES IN CRISIS AS THEY RUN OUT OF THINGS TO CALL THEMSELVES</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - AD AGENCIES IN CRISIS AS THEY RUN OUT OF THINGS TO CALL THEMSELVES</image:title>
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  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/ad-agency-embarrassed-to-discover-all-standing-desks-in-sitting-mode</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Ad Agency Embarrassed to Discover All Standing Desks in Sitting Mode</image:title>
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    <lastmod>2020-10-08</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - New Brand Awareness Marketing Campaign for PagerDuty</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - New Brand Awareness Marketing Campaign for PagerDuty</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - New Brand Awareness Marketing Campaign for PagerDuty</image:title>
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      <image:title>The Small Advertising Agency Blog - San Francisco - New Brand Awareness Marketing Campaign for PagerDuty</image:title>
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  </url>
  <url>
    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/division-of-labor-lands-rich-siegel-sucks-account</loc>
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    <lastmod>2025-09-29</lastmod>
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  </url>
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    <loc>https://www.divisionoflabor.com/san-francisco-advertising-marketing-agency-blog/advertising-branding-and-the-art-of-an-effective-tagline</loc>
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    <lastmod>2025-03-13</lastmod>
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      <image:title>The Small Advertising Agency Blog - San Francisco - Advertising, Branding and The Art of an Effective Tagline</image:title>
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  </url>
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    <priority>0.5</priority>
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      <image:title>Contact the Top Marketing Agency | San Francisco | Division of Labor</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594448992431-KMKRDL7MKXHREJY1T3BP/Screen-Shot-2020-07-10-at-4.49.24-PM.jpg</image:loc>
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      <image:title>Freelance - Social Campaign Project package: Starting at $18,950</image:title>
      <image:caption>You’ll be presented with two to three campaign ideas and executions across pre-agreed upon social media platforms. Your chosen campaign idea will be revised based on your comments to include three to five executions sized for two to three social media platforms. Final revisions will be made based on your comments and copy finalized for all posts. Photography, graphics and artwork are not included and will be estimated separately based on approved concept. All projects scoped individually. Work beyond scope will be charged at a blended hourly rate of $245/hr per person.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594449972120-RIKXUN1ROOP04RZQQ3KZ/Simply-Hired-Social.jpg</image:loc>
      <image:title>Freelance - Digital Campaign Project package: Starting at $18,450</image:title>
      <image:caption>You’ll be presented with two to three campaign ideas and executions across three to five standard digital media sizes. Your chosen campaign idea will be revised based on your comments to include three to five executions sized for three chosen sizes according to your media plan. Additional sizes extra. Final revisions will be made based on your comments and your media plan. Photography, graphics and artwork are not included and will be estimated separately based on approved concept. All projects scoped individually. Work beyond scope will be charged at a blended hourly rate of $245/hr per person.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594668430120-N0MG8RZFMAFJ7K5JTR9N/Roku%2B%2522Books%2522%2BBillboard-min.jpg</image:loc>
      <image:title>Freelance - Outdoor Campaign Project package: Starting at $21,700</image:title>
      <image:caption>You’ll be presented with two to three campaign ideas and executions across different digital outdoor sizes. Your chosen campaign idea will be revised based on your comments to include three to five executions sized for pre-agreed upon digital sizes. Final revisions will be made based on your comments and finalized for all executions. Photography, graphics, and artwork are not included and will be estimated separately based on approved concept. Campaign price includes digital executions only. Printed executions are extra and will be charged per location according to your media buy. Media buying services are also available for an additional fee. All projects scoped individually. Work beyond scope will be charged at a blended hourly rate of $245/hr per person.</image:caption>
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      <image:title>Freelance - Radio Campaign Project package: Starting at $19,750</image:title>
      <image:caption>You’ll be presented with three campaign ideas and scripts. Your chosen campaign idea will be revised based on your comments to include three scripts. Final scripts will be written and prepped for production and we will cast for voice talent and book a production suite and engineer. One talent for one market is included, additional talent and markets extra. Basic sound effects, stock music, and sound mixing are all included. Original music and custom sound design extra. All projects scoped individually. Work beyond scope will be charged at a blended hourly rate of $245/hr per person. Photo by Nicholas Githiri: https://www.pexels.com/photo/person-holding-volume-knob-1345630/</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1593702025762-IT7YLUL1IIF24JHMDR60/IMG_3825%2BFOMAPAN.jpg</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency - Josh Denberg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594828854546-L0VZE7EPIHZN9C6SXTL2/image-asset.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>I hired DOL</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594828864758-QRZ9VJNLBHXHA9TFPB4G/image-asset.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594828877286-CINA7O8TEDB7B9ORWEHJ/image-asset.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
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      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
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      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594879320827-H6731877MTURQ15TUBJV/Screen+Shot+2020-07-15+at+1.57.12+PM.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>Paragraph Project has been our strategy, account planning and research partner since the beginning, not to mention our partner in our book, Stop Tweeting Boring Shit.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1595048328673-U1AC9RN6CERTC4AJ9W21/Screen-Shot-2020-07-17-at-9.50.29-PM.jpg</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>Handsome Sound has been our audio partner for ten years. If you can’t see it on our site, Chris at Handsome did it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594879675733-ICBUVLI730E9Y3IDXYQ6/Screen+Shot+2020-07-15+at+2.01.35+PM.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>Cody Pickins is one of our amazing photography partners. A brilliant shooter with a great group of people around him.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1595881788056-2QFVQ4OZXM2T560ENLLV/Screen+Shot+2020-07-27+at+1.29.20+PM.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>Playbook Studio founder Graceann Bennett is one of the industry’s top strategic planners having worked on clients like Dove and VW to name just a couple.</image:caption>
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    <image:image>
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      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency - Make it stand out</image:title>
      <image:caption>1606 Studio has been a partner of ours for years. We’ve been editing with Doug and John since before Division of Labor existed.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594532925771-WRY2LTWFPHWK0XB60M1Q/1128008_landscape.jpg</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>Julie Costanzo helped us start Division of Labor and has been our main production partner and an amazing friend since 2009.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1594879376376-XAYK3B8SFDIPXEEPDOL1/Screen+Shot+2020-07-15+at+1.56.53+PM.png</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency</image:title>
      <image:caption>SFO Creative is one of our finest editorial and post production partners.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/0b1ed6b9-5dbd-45ac-9443-0f2f1fb5e46f/pexels-zetong-li-880728-16689055-SML.jpg</image:loc>
      <image:title>Division of Labor | San Francisco | Creative Agency | Branding Agency - Make it stand out</image:title>
      <image:caption>Homepage Photo by Zetong Li: https://www.pexels.com/photo/top-view-of-fire-on-the-golden-gate-bridge-san-francisco-califronia-usa-16689055/</image:caption>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies</image:title>
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    <lastmod>2025-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/8b69b900-11c0-42fe-8e46-ea241f5dfbdc/Screen+Shot+2022-05-22+at+11.40.04+AM.png</image:loc>
      <image:title>Divisionof Labor Specialties Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/5f369607-da88-4930-95ac-3c3d4242e9c6/Screen+Shot+2022-05-22+at+11.40.16+AM.png</image:loc>
      <image:title>Divisionof Labor Specialties Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/b2098bd3-ad69-4bb9-a466-4a6a9eb99414/Screen+Shot+2022-05-22+at+11.40.45+AM.png</image:loc>
      <image:title>Divisionof Labor Specialties Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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