“If you build it they will come.”
This catchphrase bastardized in the 1989 film Field of Dreams, has inexplicably become the battle cry of would-be entrepreneurs. The truth is, few products are so revolutionary that masses flock to them. And that sort of blind optimism has sunk more than its fair share of startups. But rather than squelching that can-do spirit, might we suggest you tweak that mantra:
“If you build it, and invest in SEO, they might come.”
Most start-ups are strapped for cash. But the first thing they should spend money on is SEO. If you can spend money on nothing else, spend it on SEO. And please keep in mind, we at Division of Labor have been creating successful advertising campaigns with large media budgets and detailed strategic marketing plans for years. But not everyone can afford all that right from the get-go. And when money is tight, you get a lot of bang for your buck with a proper SEO plan.
SEO research isn’t rocket science. But learning how to stay one step ahead of Google’s ever-changing algorithms is a niche field and a degree in computer science is quite helpful. But it’s also a topic that makes many otherwise brilliant marketing officers’ eyes glaze over. And it's for this exact reason, that we offer in-house SEO research. The primary purpose of an ad agency is to take complicated ideas and distill them into simple ones. We help clients execute an SEO plan, and provide them with marching orders on how to improve their organic search ranking. We’ll lay out the basics, imagining we were talking to our parents who don’t understand the first thing about search engines—let alone optimization, metadata or tags.
The beauty of SEO is that when done properly, it’s a small investment with huge upside. And while paid digital marketing and larger integrated campaigns will absolutely help your brand grow, there’s something very powerful about an organic following. When consumers stumble upon your brand, “organically” they approach your product with less skepticism. But keep in mind, there is no such thing as an organic search result. Every result in every situation is influenced by a number of factors that will be finessed during an SEO audit.
“If you build it, and partner with the right professionals, they’ll definitely come”
Inventors believe in their innovations. And, if they’re lucky, they can often get their friends, families, and possibly, even a few investors to see their genius. But getting complete strangers to buy into your concept is totally different. You can’t make rational arguments with millions of complete strangers. You have to make an emotional connection and lead them to discover the benefits. And that’s what a good ad agency or branding firm can do.
Need help getting your brand to the tipping point? Contact us for a free consultation. Alternately, we encourage you to continue trolling for insightful advertising and marketing blogs like ours. Because, really, reading a few how-to-guides on the internet is almost as useful as hiring a group of seasoned professionals. And, afterward, you might want to crank into this youtube video on how to build your own airplane. It’s a great way to save a few bucks on all future family travels.
The small agency blog is produced by Division of Labor; a top advertising agency and digital marketing agency in San Francisco specializing in brand marketing and digital advertising campaigns. Clients include Ford, Dropbox, Roku and San Jose Sharks. We offer the services you’d expect from an integrated, digital marketing agency, but we also offer hourly, brand consulting services for startups, smaller companies and brands that want to start doing something, but aren’t ready to get into a big integrated campaign or media spend. We can help with brand strategy, brand voice, early stage asset development and other communications to get things up and running without breaking the bank. Click here for a free consultation.