This is our first holiday campaign for Raley’s. It’s based on the notion that a diverse group of people call Northern California home. And no two families are alike when it comes to holiday traditions. What with the different family structures, dietary restrictions, religious beliefs, rituals, and quirks, it seems everyone does the holidays a little differently. But as different as everyone is, we all still have a lot in common.
Fifteen second online social and digital videos feature Raley’s shoppers talking about their favorite dishes, recipes and how their families drive them crazy.
Some of the videos dealt with how hectic the holidays are and how Raley’s delivery and online ordering makes things so much easier.