Every grocery store says they’ll save you money. But Raley’s saves people money on the things they actually buy most. So we photographed Raley’s customers with what they buy most.
And the campaign is being rolled out digitally, across social channels and within all Raley’s, Bel Air and Nob Hill stores. (You’ll probably see it on their trucks in a few months too.)
Photographer Cody Pickens got each first-time model comfortable on set by letting them each choose their own music. Nice touch, Cody. https://www.codypickens.com