A small, San Francisco beer gets together with a small San Francisco ad agency.
Headlands doesn't think that beer should ever behave like wine. They think great craft beer should come in big, 16 ounce cans you can easily pack out when you go camping. And they think that pretentious people and beer drinking do not go hand in hand. So we gave them the tagline, "big-ass cans of really awesome beer" because that's what they make.