The California Electric Car Coalition, Veloz, is a collection of car manufacturers from BMW, GM and Honda to PG&E, Electrify America and everyone else who wants to promote electric car use in California. Electric cars are too often seen as futuristic, niche and only for early adoptors. We changed that perception by posing electric as the one thing that all Californians can agree on. The campaign increased website traffic by 2650%. Over 53MM impressions with 21,000 click outs to manufacturer pages and a total of 5.3MM video views at a cost of .03 cents per view.