Electric bikes and San Francisco are pretty synonymous these days. The folks at Elby Electric came to us with an amazing bike design, but no brand design. So we helped them launch everything from the ground up.
We designed the logo and how it would integrate with the final bike color waves.
Product photography, brand design, corporate identity and everything needed for the initial launch at Interbike.
We developed a tag line and initial launch campaign, then rented a Van de graaff generator and played with static electricity for the shoot.
Built a quick website, got some nice press in Outside Magazine and then they moved the whole operation back to Canada and that was that. But we know the electric bike business, San Francisco. Just sayin'.