After eight years in the same office, the Division of Labor finally outgrew our space and has relocated. We considered joining the glut of top advertising agencies based in San Francisco, but in the end, couldn’t quit our love affair with salty Sausalito.
We have, however, moved a little further from the fudge shops and souvenir stores to fly under the radar of curious European tourists. It was charming, at first, when folks stumbled into our office with their fanny packs and selfie sticks and began flipping over office chairs in search of price tags. We also loved it when some of the Sausalito locals, often wreaking of gin— dropped in to share their unsolicited political opinions. Guiding them out the door when they outstayed their welcome was less pleasant. On the bright side, it was a great way to hone our conflict resolution skills.
Is our new space a little more grown up? Maybe a little. But it’s twice the size and has assigned parking spaces. And it’s clear that stress levels are down now that our employees no longer live in fear of the meter maids.
Of course, we miss our lattes from Cibo and especially their pastries. But the Nespresso machine in our new kitchen makes a decent cup of coffee. Pair it with a PopTart, purchased in bulk for employee consumption, and quality of life at the new Division of Labor headquarters is pretty sweet.
On a final note: If any Kellogg or Nespresso executives happen upon this blog post and need help with data-driven marketing strategies and require the services of an agency in San Francisco, we’re already brand loyal.