A small ad agency in San Francisco is hired by large hockey team in San Jose. Our Sharks for Life campaign for the San Jose Sharks won an Emmy in 2017.
Billboards feature Sharks players and fans together.
All commercials feature players cheering for fans at work as a way of thanking fans for cheering for them.
The brand was completely redesigned by manipulating in-game player photography, introducing custom, slashed type and by pulling back on the teal, just a bit.
Captain Joe Pavelski and Evgeni Nabokov show their support to a guy giving a quarterly earnings presentation.
Paddy Marleau and Tomas Hertl applaud the work ethic of a public pool lifeguard. (Note Hertl wearing water wings.)