A small ad agency in San Francisco is hired by a large hockey team in San Jose. Our Sharks for Life campaign for the San Jose Sharks won an Emmy in 2017.
Outdoor features fans and players extolling how long they've been loyal to the teal and black.
When you enter the Shark Tank, every player to ever wear the teal and black is inscribed on the stairs along with every season ticket holder. (Division of Labor is 20 stairs up on the far left.)
Radio features Sharks announcers Randy Hahn and Dan Rusanowsky giving the play by play of what you'd be doing if you weren't at a Sharks game.
Dylan DeMelo, Tomas Hertl and whole bunch of kids star in this spot for the Sharks. (Watch Tomas try to get his lines right while the kids try not to laugh.)
Burns and Thornton are back. This time cheering on the local Sommelier at Enoteca La Storia, the restaurant around the corner from SAP Center.
This commercial was suggested by long time Sharks fan, Jennifer Owens. So she's in the spot along with Jannik Hansen, Mikkel Bodker and some very surprised Yogis. Thanks, Jen!
The Teal Houses of Sharks Territory asks loyal Sharks fans to paint their houses teal. Five winners were chosen from over 1000 applicants. Their houses were painted teal and adorned with an official brass plaque commemorating each as an Official house of Sharks Territory.
The campaign won an Emmy Award which makes us, and our mothers, quite proud.
The Sharks head into the playoffs with a new logo designed here at Division of Labor, along with a new tagline: Playoff Mode On. The first commercial can be seen below.
Brent Burns, Joe Thornton and their beards star in this spot that was as much fun to shoot as it is to watch.
Captain Joe Pavelski and Evgeni Nabokov show their support to a guy giving a quarterly earnings presentation.
Paddy Marleau and Tomas Hertl applaud the work ethic of a public pool lifeguard. (Note Hertl wearing water wings.)