What happens when a small ad agency in San Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the SFMOMA collection and encourages visitors to "See them both."
The campaign uses social placements and digital assets to build awareness as people make travel plans.
Then we use outdoor and geo-fenced mobile to reach people visiting other tourist destinations around the city.
Placements at airport baggage claims greet visitors the moment they arrive in San Francisco.
Every year Lyft celebrates the most visited destinations with their annual Lyftie Award. And in San Francisco, SFMOMA was designated 2017’s most trending destination.
Placements in Union Square and on buses traveling the prime tourist routes keep the message in front of visitors around the city.